Your trusted source for real matchaPremium ceremonial grade from JingshanOrganic · First harvest · Shipped in 24-48 h
Organic matcha stone-ground to 5-10 microns. Dual European and USDA Organic certification. Built for latte, baking and the daily ritual of anyone who values verified quality and full traceability.
Straight from the true origin of matcha to your cup
Matcha was born in Jingshan, China, more than 1,200 years ago, long before it ever reached Japan. And that's still where it is grown today.
We work directly with three families who grow matcha in the Jingshan mountains following the same traditional method, generation after generation. No middlemen, no private labels: the matcha they grow is the matcha that ends up in your cup.
Each 100 g pouch yields 50 to 100 cups, depending on your ritual.
Same origin, different purpose. Ceremonial is first-harvest matcha: soft and vibrant, made for the cup or a light latte. Culinary is stronger and heat-resistant: ideal for baking, smoothies and creamy milk-based drinks.
Ceremonial · First harvest
For anyone who wants matcha in its purest form: soft umami, natural sweetness and silky foam.
No studio, no stock imagery, no filters. What you see is what you open when your order arrives.
No studio, no retouching, no stock
This photo was shot in one of our living rooms with whatever light was coming in that day. The pouch you see is the same one that ships from our warehouse when you place an order: same 100 g format, same printed tree, same first-harvest ceremonial batch. There is no "photo version" and a separate "sales version": there is only one.
Real product, not a render or mock-up
Airtight valve pouch, ready for 50-100 cups
Delivered in 24-48 h to mainland Spain and the Balearic Islands
Matcha is not coffee. It isn't meant to be rushed. 1 g (half a teaspoon), 70 ml of water at 75 °C and a couple of minutes of your day. A 100 g pouch gives you up to 100 cups of real matcha. That is what we call quality per euro.
You don't need to be an expert. These four signals tell real matcha apart from a generic green powder:
Vibrant green colour
A bright green means the chlorophyll is intact and the leaves were properly shaded before harvest. A dull or yellowish green usually points to old or low-grade matcha.
Ultra-fine texture
Stone-ground to between 5 and 10 microns. It feels silky to the touch and dissolves without lumps. If it feels gritty, it's industrial powder.
Fresh vegetal aroma
Notes of freshly cut leaf, slightly sweet and herbaceous. If it smells like hay or tobacco, it has lost its freshness.
Origin and traceability
The producer should be able to tell you the harvest, the grade and the region. Without that information, there is no quality guarantee.
Dual certification
Organic matcha tea EU and USDA certified
Grown with no chemical pesticides or synthetic fertilisers. Every batch goes through purity controls to comply simultaneously with the European organic farming regulation and the USDA Organic standard.
EU OrganicRegulation (EC) 2018/848
USDA OrganicNational Organic Program
Lab-tested batchHeavy-metal and pesticide screening
Where it comes from
Origin Jingshan mountains
Jingshan is a mountainous region of Hangzhou with over a thousand years of shaded green tea tradition. Altitude, mist and mineral-rich soils give matcha a clean aromatic profile, with natural sweetness and pronounced umami.
Altitude: 600-1,000 m above sea level
Soil: mineral, iron-rich
Shading: 21 days before harvest
Grinding: traditional granite stone
Time: ~1 h to produce 30 g of powder
Careful logistics
Shipping in 24-48 h to Spain and Europe
Vacuum-sealed, cold-stored until dispatch and shipped by tracked courier. No middlemen between the harvest and your kitchen.
Mainland Spain and Balearic Islands
24-48 hours. Free shipping from €0.
Rest of Europe
3-5 business days with full tracking.
Matcha Zen guarantee
Not satisfied? We refund you in full.
Common questions
Frequently asked questions about matcha tea
What is the difference between ceremonial and culinary matcha?
Ceremonial matcha comes from the first harvest, with young leaves ground more finely. Soft and sweet on the palate, ideal on its own or in a light latte. Culinary matcha is more intense, made to be blended with milk, used in baking or in smoothies where you want the flavour to come through.
How much matcha should I use per cup?
The standard dose is 1-2 g (half a teaspoon) per 70-100 ml of water at 75-80 °C. For a latte, go up to 2 g and combine with 150-200 ml of hot milk.
Does matcha contain caffeine?
Yes, around 30-35 mg per cup. Combined with L-theanine, the energy is steady and jitter-free, unlike coffee.
How should I store it to keep the quality?
Vacuum-sealed pouch, in a cool, dry and dark place. Once opened, ideally consume within 4-6 weeks to preserve aroma and colour.
Is Matcha Zen matcha really organic?
Yes. It carries dual certification: EU Organic (Regulation EC 2018/848) and USDA Organic. Each batch is tested to guarantee no pesticides or heavy metals.
Can I make matcha latte with plant-based milk?
Yes. It works very well with oat, soy and almond. We recommend barista versions for better texture and foam.
Start today
Your first real matcha starts with the Ceremonial 100 g
The simplest way to discover what real matcha tastes like. If it doesn't win you over, we refund you.
